Gulf Shores, AL

Following a comprehensive branding initiative, a regional wayfinding program was designed for the City of Gulf Shores. The wayfinding program included full assessment and planning, stakeholder interviews and public outreach. The system included city and district gateways, vehicular and pedestrian guides, beach access identities, information kiosks, regulatory signage, street banners, street and intersection identity signs, facility identities and digital message displays. Gulf Shores has been a client of ours since 2012. Over the years we have developed several branding and wayfinding assignments Including an expanded beach walk, retail districts and the city school district signage.