Sturgeon Bay, WI

After Avia helped Destination Sturgeon Bay update their logo and brand assets, the Sturgeon Bay wayfinding project was developed to bring awareness to visitors coming to door County of the underutilized downtown area. A major obstacle visitors faced when visiting Sturgeon Bay, was the fact that the downtown retail area was split in half by the bay. A key feature of our wayfinding strategy was to clearly identify and direct drivers to the East and West Waterfronts. The program included city and district gateways, vehicular guides, thematic parking identities and guides, pedestrian signage and a suite of fully articulated graphic elements including illustrated maps.