U of M Physicians, MN
The University of Minnesota Physicians operates several clinics around the west side of the Twin Cities, including the five-story, 342k sq/ft M-Health Fairview Clinics and Surgery Center. It is a stateof-the-art facility for outpatient services and treatment. Because of its size, wayfinding was critical to creating a positive customer experience. Patients checked in by floor and then made their way to small waiting areas. While there, patients often visited multiple sites— labs, physical therapy, blood draw, pharmacy—making simple and clear
wayfinding essential. Overhead directional signs are backlit to stand out in the large, open environment and feature frosted white acrylic panels to complement the clean, modern interior. We’ve also helped UMP with signage projects at their other clinics and facilities, including a major rebrand just a few years ago.
