HealthPartner’s newest addition to its campus in downtown St. Paul is the Family Birth Center, dedicated to newborns, moms, and their families. It is a complete labor and delivery and postpartum facility in a warm and thoroughly modern environment. On the first floor, it features a community education center. Set away from the rest of the campus, the Family Birth Center is a unique and special place. The staff wanted it to look and feel different from the rest of the hospital. High-quality finishes, patterns, and colors inspired the signage, ensuring they look like part of the design intent. Wayfinding followed the architect’s use of color and pattern within different areas of the facility. Because of its clients’ wide diversity of languages, universal icons were used extensively to help bridge the communication gap.
